Flayr - AI Social-Automation Content Engine
Completed: Present
An AI-driven content engine automating creation, scheduling, and cross-posting across social accounts — built after pricing existing tools at +/month in stacked license costs, dogfooded internally at Firefly Events, currently relaunching.
The Problem
Needed a way to automate content posting — weekly top-events updates for Shindig, plus personal poetry and other posts — including generating and scheduling carousels, videos, and other formats, not just text. Pricing out the existing SaaS tools that would cover everything needed came to $300+/month in stacked license costs.
The Solution
Built Flayr (flayr.social), an AI-driven content engine that automates content creation, scheduling, and cross-posting across social accounts, built from the ground up rather than stacking third-party licenses. API-first by design — the API is the actual product, the dashboard is one consumer of it, so Shindig, Tabletop Archive, and n8n workflows all connect through the same surface. A Next.js dashboard on Vercel handles the UI and fast/simple actions; Convex is the real-time data layer (drafts, scheduling, analytics, synced from Clerk auth); heavier work routes to a GCP backend, where n8n runs the visual workflow builder and post-scheduling/retry handling, while dedicated Node.js services (text-gen, visual-gen, voice-gen, composer) do the actual AI content generation. GPU-bound generation (voice cloning via XTTSv2, visual generation) runs on a local Mac Studio M4 Max over Tailscale, with cloud GPU burst for peak-hour overflow. Actual posting goes through Zernio, a third-party headless social-posting API across 14 platforms. In active internal use at Firefly — dogfooding it for Shindig's own posting and personal content — and currently relaunching, targeted for end of September 2026.
The Impact
The documented competitive analysis put the equivalent point-tool stack (content generation, voice cloning, scheduling, workflow automation, licensed separately) at roughly $229/month; Flayr's own Pro tier undercuts that at $29.99/month. Strong early signal: while still in testing, some testers chose to pay for it rather than wait for a free launch. Pantheon integration is planned, not yet built — wiring Flayr into Pantheon's writing/content-generation layer is the next concrete step once the relaunch work finishes.